Course Description

A Starter Guide To Understanding Internet Advertising

Internet Marketing Professional

Brent Dunn

Brent loves learning new things. He always learning and is excited to share his knowledge and ideas.Learn More About Brent

Course curriculum

  • 1

    Introduction

    • Internet Advertising Overview
  • 2

    Building A Great Foundation

    • What Is An Advertiser?

    • Advertiser Examples

    • What Is A Publisher?

    • Publisher Examples

    • What Is An Adserver?
  • 3

    Understanding Web Traffic

    • What Is Traffic?

    • Traffic Example

    • Cost Per Thousand (CPM)

    • CPM Example

    • Cost Per Click (CPC)

    • CPC Examples
  • 4

    Understanding The Different Internet Ad Types

    • Search Ads

    • Display Ads

    • Search & Display Ad Examples